Well, here we are, party people. At the end of another quarter. How is this possible? I mean, seriously. Were we not just discussing...

Let’s talk email marketing, shall we? Wait! Don’t go. I promise this will be valuable. Unless you prefer to break all kinds of rules,...

For this week’s post, I get to do my favorite thing . . . tap into my creative side! (Fine. It’s technically not my very favorite thing,...

Have you ever stopped in your tracks and pondered the world of search engine optimization? Fluffy little clouds of SEOs, SERPs, PPCs and...

Here we are in a shiny new quarter with a fancy little segue from Principles of Marketing to Digital Marketing. Same BlogFest. Same cool...

Here we are at the end of this Imagining My Own Business BlogFest. What have I learned and valued the most? Did I answer my original...

I have up to 500 words to give you my marketing plan. (Um, less now. Yikes.) Let’s do this. Sugar & Nice is a home-based, custom order...

When I go on vacation, I create a categorized checklist before I dive into the packing extravaganza. It’s kind of ridiculous and my...

For someone with a creative mindset, branding a business is the most exciting, super-duper fun, and completely overwhelming part of the...

Is it just me or is it easier to market to a theoretical person with theoretical thoughts and theoretical feelings and a theoretical face...

Pop quiz. Should small town, small business dreamers target everyone in their zip code or should they also narrow it down to a smaller...

If you look back at my posts, you’ll see a theme whispering throughout. When it comes to starting a business, research is imperative. In...

I’m going to take you on a little journey in this post – which is mostly a self-therapy session and pep talk on what I might want to do...

I’m here to give you some unsolicited advice before you take your branding from exploratory to execution. As a former Print Buyer and...

Not to start this post off all Negative Nelly, but allow me to shine a little spotlight on something that drives me insane. Bad....

I’ve been in the Print Marketing world for over half of my life. (How is that possible!?) I love printing. The process of bringing a...

Let’s be real. If you have a business, your probable goal is to find success and stuff your wallet. Making money is fun. To do so, you...